MOTORRAD Best Brand 2025

This prestigious recognition was presented during an awards ceremony held at the Mercedes-Benz Museum in Stuttgart on April 1, 2025, reaffirming the German brand's leadership position in Europe's motorcycle accessories market.

The designation of Wunderlich as the best brand directly results from the votes of thousands of MOTORRAD readers, solidifying the trust and preference for the Eifel-based company, renowned for exceptional product quality and innovative motorcycle customization solutions.

Frank Hoffmann, Managing Director of Wunderlich, expressed the significance of the award enthusiastically: "We are delighted with the recognition that this award gives us from those people with whom we share our passion for motorcycles and riding." Felix Wunderlich, co-Managing Director, emphasized the importance of this acknowledgment: "The award is a great confirmation for us, for our work, because riding is our passion - and this award is what drives us!"

Kathrin Wunderlich, who heads the marketing and communications department, also extended gratitude to the community: "Many thanks to the readers and those responsible at MOTORRAD - on behalf of the entire Wunderlich team!"

This isn't the first time Wunderlich has achieved such an accolade, highlighting the company's consistent commitment to providing motorcyclists with innovative and high-quality products designed to significantly enhance their riding experience.

Known for its expertise and commitment to excellence, Wunderlich continues to strengthen its position as the preferred brand among motorcycle enthusiasts. This renewed recognition further emphasizes the strong emotional connection Wunderlich maintains with its customer base.

With this latest accolade, Wunderlich reinforces its reputation in the European market and promises continued innovation and surprises for the motorcycle community in the years ahead.

Who is Wunderlich?

Founded in 1985, Wunderlich is a German company specializing in the design, development, and marketing of motorcycle accessories and components, with a strong focus on BMW motorcycles. The brand is widely recognized for the high quality of its products, attention to detail, and innovative solutions that enhance the performance, comfort, and aesthetics of motorcycles.

Wunderlich also stands out for its ability to provide customized and transformative solutions, allowing riders to adapt their motorcycles to their specific needs—whether for long-distance travel, daily urban use, or more demanding routes. This commitment to excellence and innovation has made Wunderlich a leading name among European motorcyclists, especially those who value performance, safety, and a unique riding experience.